Peter Ostrum with Gene Wilder in 1971 film, Willy Wonka and the Chocolate Factory. Photo Credit: Mirror.co.uk
I recently read an article written by James Victore about "The Undeniable Benefits of Being Weird," and it made me think about all of the times I felt so weird amongst my peers growing up. Have I suppressed this weirdness as an adult? Many times, yes. Have I released this weirdness without a care in the world throughout moments in my life? When I had the courage, absolutely.
That’s when others are inspired by your cause. That’s when you find those people, that audience, who accept you not because you’re weird or different, but for whom you really are. You create the potential for shared humanity, and allow others to see their struggle reflected in yours. Ultimately you hear that glorious refrain; “Oh, you’re weird? I thought I was the only one!” This is how businesses are formed. This is how relationships are formed. This is how you find your people.
- James Victore
This paragraph is truth. I have a story to prove that it is.
At my previous job, I was required to use the software product, Trello. Ugh... I hated it. I was the only one on my team who hated it. They pointed and giggled at me every time I rolled my eyes while using the product that "we, as a team," decided to use to manage our projects. Just thinking about it makes me twitch. When it came to Trello, I was weird - and I thought I was the only one.
Until... [Pause Button] I wrote previously about the Service Design Conference I attended a few months ago and I mention this because this is where the Trello hater meet the other Trello hater. [Ok, Play Button]... I met Erik Flowers. This is how the meet cute played out:
Erik: "Service Design [blah, blah, blah]... ugh, I hate Trello."
Me: [gasp]
Erik: [head turns towards me because my gasp was so loud]
Me: "Omg... seriously? I hate Trello! I thought I was the only one who hated Trello!"
Erik: "HA"
Like James Victore stated, I had found another one of 'my people' in this one connection of weirdness. I made a new friend to be weird with and oh man, has it been an adventure. 😱
This is Erik at Blue Bottle Coffee in Palo Alto, CA where we hung out and got to tell each other our stories.
I was in NorCal about a month ago and was able to schedule some time with Erik. He wanted to meet at Blue Bottle Coffee because of a specific waffle that they sell. When he told me this, I thought, "Whoa. That's exactly what I do. Go to destinations with delicious food I've been craving... he is SO cool." It made me wonder if there was anything else we had in common.
It turns out that the list of similarities runs quite long - to the point where both of us were sort of shocked at what we were both pursuing in the near future. We had similar backgrounds of studies, philosophically aligned when it came to topics like "theoretical design," and his humor was on par with the many comedians I appreciate. I couldn't believe it. The universe is so weird.
Erik has since become a good friend of mine and has also encouraged me to make this blog public and available to the internet. (If you're liking this blog, thank Erik! Check out his blog too - great topics executed with pristine writing.) He recently spoke at the Service Design Conference that took place in SF a few weeks ago, launched a website called Practical Service Design with Megan Miller, and is pretty much taking the Service Design world by storm.
It's important to have a support system around you and to also be a support system towards others - this is survival at its most basic definition. I'm looking forward to seeing more great things from Erik as time goes on. I'm also looking forward to his thoughts on the things I produce in the near future. I wondered today what would've happened if I didn't expose my weirdness about Trello. I deleted that thought and replaced it with a 'thank you' to the awful Trello for bringing Erik into my life.
So, I encourage you to release your weird. You will find your people this way and feel human connections you very well may have missed but oh so deeply need in your life. Who would've thought that being a Trello hating weirdo would serendipitously bring a wonderful friendship into my life? Even that thought is just so wonderfully weird.
(A note about the waffle: Right when we got to the counter, they said they stopped serving food 5 minutes before we got there. Hearts were broken. We will return.)
UX/Service Design Notes: Putting wonderfully weird quirks into your product/service can create extended human connections based on what certain people find enjoyable and memorable. When people get together to share their experiences, products and services are often on the top of the list. If you want to create excitement and have a competitive edge over others, add a little weirdness to the mix - it's like free marketing.